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I had this sitting in my favourites for a while. I like it. The way it works is relative to the message it’s conveying: “It happens when nobody is watching.”

Amnesty International has installed a new anti-domestic-abuse ad fixture in Hamburg, Germany which is equal parts clever and shocking: when you look at the photo, it’s a smiling couple; when you look away, it’s a dude punchin’ a lady.

The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what’s going on, and get the message.

It’s a fantastically effective concept, and a brilliant use of technology. Kind of sad, then, that it’s probably award bait, and doomed to be a lone installation, according to Copyranter.

And here’s Keira Knightley’s Women’s Aid – Domestic Violence 2009 Ad. Apparently it has been banned in most countries because it’s too violent:

~ by Fionnlagh on August 27, 2009.

Posted in 📰 N E W S, 🔬 S C I E N C E/T E C H : N A T U R E 🌲, 🕶️ C O O L : S T U F F
Tags: Anti-Abuse Bus Stop Ad Only Batters Women When Nobody's Looking, “It happens when nobody is watching.”, Doing Things by Halves [F], interactive anti-domestic violence bus stop ad, Keira Knightley's Womens Aid - Domestic Violence Ad 2009