LADYHAWKE “Magic” [music video]

One life here with me and it’s magic ♪

Here it is! The exclusive new video for the fifth and final single from Ladyhawke’s self-titled debut album. This is Magic:

You probably already noticed, but once again Pip and her artist Sarah Larnach joined forces and came up with the creative concept for this video. Sarah was kind enough to go on a rant of epic proportions to explain just how they arrived at this quirkily dark video.. and here you have it:

Sarah Larnach talks Magic:

“Earlier this year, I crashed Pips holiday in Los Angeles, so that we could conceive the music video. Amidst the distraction of the Santa Monica Pier fun park, Hollywood vegetarian restaurants, and the comfort of air-con’ hotel rooms and the C.I. channel (Crime & Investigation network), we puzzled over how best to represent the song and the spirit it was written in.

As per usual, our current and classic obsessions dominated the creative process. We looked at loads of film clips from the early days of cinema, taxidermy animals and natural history museum diorama displays, creepy trees that Tim Burton might like, and all sorts of harmless-yet-scary iconography.

One point that were we sure of was that the ‘journey’ referred to in the song was as much of a ‘mystic summoning’, as it was of a ‘physical’ voyage.  With a hint of mysticism in mind, and a whole lot of darkness as the objective, we also wanted to figure out a new way of using my artwork for a Ladyhawke music video.

My Delirium was a great success, and an amazing project to make, but both being obsessively creative, we weren’t satisfied to use the same production methods. So, referring to the early film production and dioramas we’d been looking at, and a particular hand drawn Broadway set for Dracula from the 1970’s, we hoped that we could make a scaled-up set from my drawings to create a world for Ladyhawke to journey through.

When we were steered to look at the films Shelly Love had directed, Pip and I were really thrilled and shared a very positive intuition that Shelly would interpret this video in a very beautiful and dark way, as is her style. Me and Pip came up with the creative concept and we kept a fairly tight reign on the art direction of the clip, but at some point you have to hand over some control to the director and her production team. I dig the results.”

Congratulations Ladyhawke – taking home six Tuis from the New Zealand Music Awards