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Ingenious engineers implement infrastructure to tap into a renewable water source — Air (with help from the electricity powered inverse osmosis filtration system, of course):

Located in Lima, Peru, this billboard produces around 100 liters of water a day (about 26 gallons) from nothing more than humidity, a basic filtration system and a little gravitational ingenuity.

Mayo DraftFCB says it dropped the billboard along the Pan-American Highway…when summer started and that it’s designed to inspire young Peruvians to study engineering at UTEC while simultaneously illustrating how advertising can be more than just an eyesore. “We wanted future students to see how engineers can also solve social needs in daily basis kinds of situations,” said Alejandro Aponte, creative director at Mayo DraftFCB.

The city’s residents could certainly use the help. According to a 2011 The Independent piece ominously titled “The desert city in serious danger of running dry,” about 1.2 million residents of Lima lack running water entirely, depending on unregulated private-company water trucks to deliver the goods — companies that charge up to 30 soles (US $10) per cubic meter of H2O, or as The Independent notes, 20 times what more well-off residents pay for their tapwater.

~ by Fionnlagh on August 7, 2013.

Posted in 🔬 S C I E N C E/T E C H : N A T U R E 🌲, 🕶️ C O O L : S T U F F
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