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A giant seven-metre statue of King Joffrey has been erected in Aotea Square, with a rope around his neck. Social media users get the chance to pull the statue down by using the hashtag #bringdowntheking on Twitter, and with every tweet, the statue will be one cog closer to toppling:

An epic show deserves epic marketing I suppose. Such an epic story. You can watch the live web stream of him fall, not that you have anything better to do (opens new tab):

Look at all these people sitting around, LOL. Go find a television for goodness sake!

Agency: DDB Group New Zealand // Client: Sky Television // Marketing Director: Mike Watson // Product Marketing Manager: Amber Cooke

~ by Fionnlagh on April 7, 2014.

Posted in 🍿 F I L M : M O T I O N, 🕶️ C O O L : S T U F F, 🥝 K I W I A N A
Tags: #bringdowntheking, GAME OF THRONES, http://bringdowntheking.com/live, integrating social media to raise awarness, live web stream, Mountain Fountain - Aotea Square, Sky sets up statue of King Joffrey in Aotea Square with campaign to #bringdowntheking, The Universally Hated King Joffrey is in Auckland's Aotea Square, TRUE BLOOD is Sweet