PHOENIX “Trying To Be Cool” [music video]

Directed by CANADA; Trying To Be Cool is one of the most ambitious music videos I’ve seen in a long time — it certainly helps that the song sounds great too!

We’ve all tried to exude coolness around someone we liked at some point in our lives:

Would you believe that this performance video was shot live! Though there were cuts between two separate film crews, the music video took place in real-time from start to finish, alternating between cameras. The giant countdown clock visible in the background of many of the shots was used as a practical device for the two crews, telling them how long they had to film their scene while the other prepared to capture the next — Extremely smooth:

I’m going to do that thing I try avoiding when I blog and mix things into one post — I’m reminded of Death Cab For Cutie’s “You Are A Tourist,” which was directed by Tim Nackashi who also directed another favourite of mine, Neon Indian’s “Polish Girl.” This one-take-performance-video isn’t exactly a new concept, but when it is pulled off well the results are undeniably engaging.

~ by Fionnlagh on August 3, 2013.

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