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Directed by Alec Berg as part of Lexus’ Amazing in Motion series; dozens of stuntmen, martial arts experts and acrobatic performers were rigged up all over the Kuala Lumpur skyline in LED suits to give the illusion of a single parkour athlete crossing the city — could this be the ‘coolest’ car advertisement ever made?

I think it may be, although, it’s not like I have memorized car advertisements all my life, so not only does it win by default, it leaves us with a striking piece of kinetic art to admire that will probably out last the success of the car model. I don’t have the money to afford it, but thanks for the entertainment Lexus. Behind the scenes footage here:

STROBE showcases Lexus’ innovative design and technology through imagination and is the third in the Amazing in Motion project series — Visit amazinginmotion.com to experience the other projects.

~ by Fionnlagh on July 8, 2014.

Posted in 🍿 F I L M : M O T I O N, 🎨 A R T : A U D I O 🎶, 🔬 S C I E N C E/T E C H : N A T U R E 🌲, 🕶️ C O O L : S T U F F
Tags: Advertisement, Cars, Commercial, Directed by Adam Berg, Illusion, Kuala Lumpur, LED Parkour Illusion for Lexus, Lights, Ninja Schoolgirls POV, Shopping Parkour, The bespoke suits were conceived by Hollywood costume designer Vin Burnham and technical director Adam Wright, Wrecking Crew Orchestra